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FAUX COSMETICS


MAIN INGREDIENTS OF THE FAUX COSMETICS FORMULA: confusion, desire, individualism, perplexion, ego, deterioration, passion, expression, recyclable trash, faded faux, glamour, way of life.

“FAUX COSMETICS: especially made to bring out your true FAUX-SELF”

FAUX COSMETICS makes you evoke a strong desire for lipstick-infused, decomposed glamour. It seduces you with a fake sense of beauty and offers you a luxurious façade. The FAUX COSMETICS collection consists of a series of dramatic looks, telling a story about our obsessions with masking what we cannot hide.

Nonchalant, laced red satins like vivid lipsticks and foundation colored wools conceal the body while invading the New York Fashion Week’s territory, on 11th February 2017. Twisted seams emulating lipstick tubes shape the collection. Blouses with puffy sleeves and embroidered lipstick swatches are designed for you to pick the right color to match your brown paper bag. The MAISON the FAUX signature denim pieces are added to the rich palette of the collection. Patent off-the-shoulders powersuits don’t stop the FAUX models from diving into the trash, looking for lipsticks to add to their latest beauty routine.

FAUX COSMETICS: Because you’re too busy for time!

Credits
Make-up:
Yuui Vision for Make-Up Studio
Hair:
Jorge Luis for Revlon
Styling:
Pascal Joel Weber
Show production and PR:
EB Consults Worldwide
Music:
Joshua van de Spreng
Knitwear:
Knitwearlab
Sunglasses:
Aari Bomstroem
Shoes:
Pleaser USA
Panties:
Leg Avenue
Gloves:
Ines Gloves
Special Thanks To:
Make-Up Studio, Creative Industries Fund NL the Consulate General of the Netherlands in New York, Marloes Dadswell, Studio Reyn and many others...