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FAUXMOSAPIEN

“Welcome to a New World”

The FAUXmosapien experience is one of reincarnation, true individuality in its purest form. A new tomorrow, a journey of reinvention that will bring you to the unique essence of the “FAUX”. It’s an easy process, nothing to worry about: just wear your turban and protect your eyes, we will do the rest. Starting from the incubation, radiations will bring to life your true self – it’s more than a glow! Our registration desk will be setting up an appointment for you right away.

“Before we begin, can we please take your name? No, not your given name; the one you wish to use post-reincarnation.”

Closing Amsterdam Fashion Week on 16th July 2017, the FAUX re-birth involved incubator-like tanning beds and neon decors as a contrast to the pastels of the collection: stripes, metallics, frayed tweeds, bikinis – a new take on leisure wear. White bathrobes revealing the looks, turbans coming off, light-coloured sunglasses to make you look at the world in new colours. FAUXmosapiens are non-standard, un-situated entities of a new reality, ready to be the change for new days to come, towards evolution. The following act (FAUXmosapien: the evolution) premiered at New York Fashion Week 2017 and was widely praised receiving worldwide attention.

Introducing the… FAUXmosapien.

Credits
Film and visuals:
Robert Fox
Music:
Donnatella
Styling:
Pascal Joel Weber
Choreography:
Joanne Schouten
Backstage choreography:
Renee van der Hoek
Hair:
Sike van Berkel using Goldwell products
Make-up:
MAC
Special Thanks To:
Ergoline, #TANLIFE, Studio Ryn, Glowglamazon, Pleaser USA, Legavenue, Sunshine Island,Spraytan-Nederland, and of course Amsterdam Fashion Week, Iris Ruisch, the amazing Jurlights and all of our superbe backstage helpers, our models and performers.