fauxmosapien the evolution
“Surrender to a new world”
On 8th September 2017, MAISON the FAUX showed New York Fashion Week a FAUXmosapien filled world. In a world that (still) struggles to see us all as individual human beings, MAISON the FAUX offers an alternate world: the FAUXmosapien world. An evolved world in which everyone can be themselves and let go of beauty ideals and trends – Do we sound convincing?
We posed the question: “Why and who do you choose to follow?”
In a FAUX ritual performers and models surrendered themselves to the false promise of a new and better world. During this ritual, models were baptised from a water dispenser, christening them as “FAUXmosapiens”, before entering vertical, incubator-like tanning beds.
The humanwear collection was all about joining, mixing, combining strict borders and patterns into an eclectic diverse image. Mermaid dresses in striped tulle, multicolored statement coats, sunsets and globes, copy/paste denim and leather silhouettes, red plastic disposable bags and stripes, stripes, stripes and stripes. FAUXmosapien the evolution.