CLOSE
1_the-PREMIERE-MTF-by-Jordan-Millington.jpg.jpg
2_the-PREMIERE-MTF-by-Jordan-Millington.jpg
3_the-PREMIERE-MTF-by-Jordan-Millington.jpg
4_the-PREMIERE-MTF-by-Jordan-Millington.jpg
5_the-PREMIERE-MTF-by-Jordan-Millington.jpg
6_the-PREMIERE-MTF-by-Jordan-Millington.jpg
7_the-PREMIERE-MTF-by-Jordan-Millington.jpg
8_the-PREMIERE-MTF-by-Jordan-Millington.jpg
9_the-PREMIERE-MTF-by-Jordan-Millington.jpg
10_the-PREMIERE-MTF-by-Jordan-Millington.jpg
11_the-PREMIERE-MTF-by-Jordan-Millington.jpg
12_the-PREMIERE-MTF-by-Jordan-Millington.jpg
13_the-PREMIERE-MTF-by-Jordan-Millington.jpg
14_the-PREMIERE-MTF-by-Jordan-Millington.jpg
15_the-PREMIERE-MTF-by-Jordan-Millington.jpg
16_the-PREMIERE-MTF-by-Jordan-Millington.jpg
17_the-PREMIERE-MTF-by-Jordan-Millington.jpg
18_the-PREMIERE-MTF-by-Jordan-Millington.jpg
19_the-PREMIERE-MTF-by-Jordan-Millington.jpg
20_the-PREMIERE-MTF-by-Jordan-Millington.jpg
21_the-PREMIERE-MTF-by-Jordan-Millington.jpg
22_the-PREMIERE-MTF-by-Jordan-Millington.jpg
23_the-PREMIERE-MTF-by-Jordan-Millington.jpg
24_the-PREMIERE-MTF-by-Jordan-Millington.jpg
25_the-PREMIERE-MTF-by-Jordan-Millington.jpg
26_the-PREMIERE-MTF-by-Jordan-Millington.jpg
27_the-PREMIERE-MTF-by-Jordan-Millington.jpg
28_the-PREMIERE-MTF-by-Jordan-Millington.jpg
29_the-PREMIERE-MTF-by-Jordan-Millington.jpg
30_the-PREMIERE-MTF-by-Jordan-Millington.jpg
31_the-PREMIERE-MTF-by-Jordan-Millington.jpg
32_the-PREMIERE-MTF-by-Jordan-Millington.jpg
33_the-PREMIERE-MTF-by-Jordan-Millington.jpg
34_the-PREMIERE-MTF-by-Jordan-Millington.jpg
35_the-PREMIERE-MTF-by-Jordan-Millington.jpg
36_the-PREMIERE-MTF-by-Jordan-Millington.jpg
37_the-PREMIERE-MTF-by-Jordan-Millington.jpg
38_the-PREMIERE-MTF-by-Jordan-Millington.jpg
39_the-PREMIERE-MTF-by-Jordan-Millington.jpg
MTF_March18_Vassalli-1.jpg
MTF_March18_Vassalli-3.jpg
MTF_March18_Vassalli-6.jpg
MTF_March18_Vassalli-15.jpg
MTF_March18_Vassalli-19.jpg
MTF_March18_Vassalli-20.jpg
MTF_March18_Vassalli-26.jpg
MTF_March18_Vassalli-30.jpg
MTF_March18_Vassalli-47.jpg
MTF_March18_Vassalli-59.jpg
MTF_March18_Vassalli-63.jpg
MTF_March18_Vassalli-66.jpg
MTF_March18_Vassalli-67.jpg
MTF_March18_Vassalli-70.jpg
MTF_March18_Vassalli-79.jpg
MTF_March18_Vassalli-83.jpg
MTF_March18_Vassalli-86.jpg
MTF_March18_Vassalli-88.jpg
MTF_March18_Vassalli-90.jpg
MTF_March18_Vassalli-91.jpg
MTF_March18_Vassalli-94.jpg
MTF_March18_Vassalli-96.jpg
MTF_March18_Vassalli-102.jpg
MTF_March18_Vassalli-107.jpg
MTF_March18_Vassalli-108.jpg
MTF_March18_Vassalli-111.jpg
MTF_March18_Vassalli-113.jpg
MTF_March18_Vassalli-117.jpg
MTF_March18_Vassalli-121.jpg
MTF_March18_Vassalli-124.jpg
MTF_March18_Vassalli-125.jpg
MTF_March18_Vassalli-129.jpg
MTF_March18_Vassalli-132.jpg
MTF_March18_Vassalli-137.jpg
MTF_March18_Vassalli-159.jpg
MTF_March18_Vassalli-161.jpg
MTF_March18_Vassalli-165.jpg
MTF_March18_Vassalli-167.jpg
MTF_March18_Vassalli-171.jpg
MTF_March18_Vassalli-176.jpg
MTF_March18_Vassalli-177.jpg
MTF_March18_Vassalli-187.jpg
MTF_March18_Vassalli-188.jpg
MTF_March18_Vassalli-189.jpg
LOOKBOOK-HR.jpg
LOOKBOOK-HR2.jpg
LOOKBOOK-HR3.jpg
LOOKBOOK-HR4.jpg
LOOKBOOK-HR5.jpg
LOOKBOOK-HR6.jpg
LOOKBOOK-HR7.jpg
LOOKBOOK-HR8.jpg
LOOKBOOK-HR9.jpg
LOOKBOOK-HR10.jpg
LOOKBOOK-HR11.jpg
LOOKBOOK-HR12.jpg
LOOKBOOK-HR13.jpg
LOOKBOOK-HR14.jpg
LOOKBOOK-HR15.jpg
LOOKBOOK-HR16.jpg
LOOKBOOK-HR17.jpg
LOOKBOOK-HR18.jpg
LOOKBOOK-HR19.jpg
LOOKBOOK-HR20.jpg
LOOKBOOK-HR21.jpg
LOOKBOOK-HR22.jpg
LOOKBOOK-HR23.jpg
LOOKBOOK-HR24.jpg
LOOKBOOK-HR25.jpg
LOOKBOOK-HR26.jpg
LOOKBOOK-HR27.jpg
LOOKBOOK-HR28.jpg
LOOKBOOK-HR29.jpg
LOOKBOOK-HR30.jpg
LOOKBOOK-HR31.jpg
LOOKBOOK-HR32.jpg
LOOKBOOK-HR33.jpg
LOOKBOOK-HR34.jpg
LOOKBOOK-HR35.jpg
LOOKBOOK-HR36.jpg
LOOKBOOK-HR37.jpg
LOOKBOOK-HR38.jpg
LOOKBOOK-HR39.jpg
LOOKBOOK-HR40.jpg
LOOKBOOK-HR41.jpg
LOOKBOOK-HR42.jpg
LOOKBOOK-HR43.jpg
LOOKBOOK-HR44.jpg
LOOKBOOK-HR45.jpg
LOOKBOOK-HR47.jpg
LOOKBOOK-HR48.jpg
LOOKBOOK-HR49.jpg
LOOKBOOK-HR50.jpg
LOOKBOOK-HR51.jpg
CLOSE

THE PREMIERE

In a city where the spectacle of the red carpet seems more important than the actual event, a new kind of red carpet has been created: a FAUX red carpet. Crazed fans, deranged celebrities, stylists and paparazzi took over the space in an immersive performative experience. A perfect high-brow-photo-op that made Hollywood witness fabulous masks coming off.

What makes the real, FAUX? And the faux, REAL?

In collaboration with Maavven and acclaimed choreographer Nina McNeely, the PREMIERE took place at the loading docks of NeueHouse at Los Angeles Fashion Week, on March 17th 2018. Strutting down the carpet, each character flaunted their “SO original” MAISON the FAUX look; featuring SOLD-OUT bags, multifunctional boxer pants, "original" denim, sugar daddy leopard prints, oscar-worthy silks and embedded clamps, so any celeb of any size will be able to wear a fitted MAISON the FAUX piece. Humanwear, for the real you!

"What are you wearing?" - MAISON the FAUX

Credits
Production and Creative Development:
Maavven
Choreography:
Nina McNeely
Video:
Robert Fox
Music:
Donnatella
Make-up:
Joel Sebastien
Hair:
The Harlot team
Shoes in collaboration:
Adult Antwerp
Sunglasses:
Poppy Lissiman
Legwear:
Leg Avenue
Drinks:
Gem & Bolt
PR:
EB Consults Worldwide
Special Thanks To:
the Maavven team, the LAFW and NeueHouse team, all of our superb backstage helpers and all of our models and performers